Background. The article presents financial and credit instruments that are the most tested in the market economic systems and are essential to the effective functioning of the national economy. The aim of the article is a study of methodological principles relevant and effective for the current stage of development of Ukraine financial and credit instruments of transition to the stage of recovery. Materials and methods. The information base of the article is academic research of foreign and domestic authors, official online publication on the state and trends of stabilization using instruments of state policy. Fundamental theory of fiscal and monetary economy in crisis formed the methodological basis of research. Results. Current problems of effective use of financial and credit instruments of state policy from the standpoint of theoretical and methodological content and practical implementation to revive the economy of Ukraine at the present stage of development have been analysed. Recommendations for their more complete and comprehensive use to overcome the consequences of the current financial crisis have been formulated. Conclusion. The main scientific and practical problems of government regulation should be put into the plane of the impact on consumption and investment. It is advisable to supplement the stabilization of financial and credit mechanism with the supply and consumption models.

Background. Stable development of the entire economy depends on the sustainability of industrial production to external and internal shocks, therefore, research of the foundations of achieving such stability is important, especially given the increasing global instability and internal threats to economic growth within Ukraine. Analysis of recent research and publications showed that the research of the role and importance of the industry as one of the most important factors for sustainable socio-economic development was not carried out systematically, which is why this subject is relevant today. The aim of the article is to clarify the current state of the industry of Ukraine as the main factor for sustainable socio-economic development. Materials and methods. During the study the data of the State Statistics Service of Ukraine and scientific works on the development of the internal market and industrial potential of Ukraine were used. The methods of analysis and synthesis, systematic approach to analyzing sustainable socio-economic development of Ukraine were applied. Results. Analysis of the industrial development of Ukraine, namely industrial production and financial performance of the industry, the number of employees in the industry demonstrates significant structural irregularity and mining industry dominating over processing one, indicating that the resource orientation of the domestic economy and production of goods with low added value. Thus, industrial production in Ukraine is becoming low-tech manufacturing, raw materials specialization is growing, while high-tech industries are being reduced or even almost completely eliminated that influences domestic market and low share of domestic production of goods. Low innovative activity of industrial enterprises, high fixed assets depreciation demonstrate the impossibility of ensuring sustainable growth of the industrial sector. Conclusion. Vulnerable to shocks socio-economic system in which the role of industry is constantly decreasing has been formed over the past 25 years in Ukraine. To change the situation an active state influence on the economy is required in order to: attract foreign investment, upgrade fixed assets in the industry and develop the domestic market of Ukraine.

Background. Aggressive actions of the Russian Federation related to the annexation of the Crimea and the beginning of the armed conflict in the territory of Donbass became the main factors that determine the nature of migration during the years of 2014–2016. Loss of control over the industry in Donbass, rising military expenditures associated with increasing the combat capability of the Armed Forces of Ukraine, and the loss of some foreign markets adversely affected the economy of Ukraine. Living standards fell in such circumstances. Move of a large number of the working population of Donbass led to some increase in labor supply in the labor market. The aim of the article is to study the main factors that determined the terms and nature of internal labor migration in Ukraine during the given period, migration trends and specific concentration of migrant workers in the region. Materials and methods. The study used methods of statistical analysis, comparative, institutional and cultural (cultural values) ones. The study is based on the analysis of statistical material and some sociological studies. Results. The main factors which defined conditions and character of internal migration in Ukraine during 2014–2016 years were researched. The main internal migration ways in conditions of increased competition on the labor market, military actions in Donbas and economic crisis were defined. The impact of internal labor migration on the state policy in the sphere of employment of the population was showed. Changes in demand for skilled professionals were reflected. During 2014–2016 years the direction of labor migration and its distance in Ukraine were defined both by the financial capacity to settle in a new place and hope for the realization of their potential outside of their permanent residence. For part of the migrants the main motive of departure was to avoid involvement in the fighting posing the threat to life and health of the family and made impossible or significantly hindered economic activity. For others it was the desire to work as there was no work in particular areas (usually in rural ones), and to improve remuneration or employment conditions. Pendular labor migration of the Ukrainian population, which lived on both sides near the demarcation line in the ATO, was driven by the need to find work or keep working place depending on the fact weather it was on the territory controlled by Ukraine or not. The desire to survive in the difficult conditions of armed conflict requires regular travel in search of work. Conclusion. Comparative analysis of statistical data regarding the number of people who moved between regions of Ukraine allows to state that regions with concentration of powerful industrial enterprises as well as the state capital have become the most attractive for labor migrants, they provide a greater chance to get well paid work. In turn, relatively more labor migrants have left the regions mainly focused on agricultural production.

Background. The dynamic development of the hotel business over the past year has undergone significant changes due to the reduction in tourist flows. This resulted in low occupancy rate of independent hotels, while this indicator of network enterprises of hotel industry was twice as big. Studies indicate the efficiency of hotel industry enterprises as a part of international or national hotel chais, but it is necessary to substantiate the efficiency of entering the chain and choice of forms of hotel management. Analysis of recent research and publications showed underdevelopment of issues related to specifics of hotel chains in terms of contract management. In this regard, the aim is to study the most appropriate form of hotel chains management using the method of "decision tree". Materials and methods. The study used the following methods: complex-based approach; structural logic and comparative analysis; synthesis; induction and deduction (for the study of practical recommendations); expert analysis; graphic (for visual presentation of the results of empirical research); situational analysis (for the data processing of statistics of hotel operators’ reports). Results. It was established that the chain form of organization of hospitality industry provides new competitive advantages compared with the activities of independent hotel enterprises, which in many cases do not meet the stringent requirements of the modern hotel business. The authors substantiated the most suitable form of hotel chain management using the method of "decision tree". Benefits of entering the domestic or international hotel chain in terms of contract management were proven. Phased entry of national hotel operator to the enterprise chain was developed. Conclusion. As the results of the calculations made using the method of "decision tree" showed, entering the hotel chain can not only reduce costs and increase revenues, but also ensure the speed of response to changing conditions. The process of entering the hotel chain in terms of contract management ensures full compliance with the established requirements of the operator to the hotel management company, that significantly increases the probability of success of hotel enterprise on the national market due to high competitiveness.

Background. In the conditions of strengthening of integration processes trading company as an entity at any level has to choose a particular model of business development based on analysis of the situation and its strategic goals. This will ensure acceptable values of indicators of the current operating activities, its expansion and recovery on the basis of different types of grocery, technological and managerial innovations. The aim of the article is to reveal the essence of innovative business models and offer conceptual and methodological basis to examine the possibilities and preconditions of Ukrainian trading company development. Materials and methods. Innovative concepts and theory of reengineering are the methodological basis of the study. The nature of the use of business engeneering for the development and implementation of innovative processes for trading companies was analyzed based on a systematic approach. The methods of structuring and synthesis were applied to build methodology framework to develop an innovative business model of trading company and adapted into practice. Results. The article reveals the essence of business processes and innovative business models of modern enterprises, characterized by their types and conditions of use. The organizational-structural scheme of the methodology of innovative business models of commercial enterprises was developed and proved. The structure of the components of the classic innovative business models and their substantive characteristics for acting in Ukraine trade enterprises was offered. Conclusion. With the growing trend of innovative activity on the basis of reengineering of business processes (fundamental rethinking and radical restructuring of business processes to achieve dramatic improvement in critical contemporary performance indicators, in particular, cost, quality, service and speed), there is the problem of attracting appropriate financial, human and logistical resources, as well as training, retraining and advanced training of managers in the field of Economics, organization and management of business processes in trading companies.

Background. The problem of competitiveness management as a basis for the formation and economic growth plays an important role in the economic development strategy of Ukraine. Determining factors of competitiveness and the system to ensure is essential for the maintenance of certain market segments and efficient operation of enterprises in general. Analysis of the scientific research in this area indicates that scientists still discuss the precise definition of structural elements and procedures for the diagnosis of competitiveness. Analysis of the economic potential is currently reduced to reviewing its competitiveness. The aim of the article is to determine the nature of the competitiveness of trade enterprises and improving methods of evaluation to justify the optimal solutions. Materials and methods. The basis of this paper is a synthesis of the research results of domestic and foreign scholars on the concepts of competitiveness and economic potential of the enterprise, and assessment methods of each of them. The study was conducted using the methods of theoretical generalization, analysis and synthesis. Results. It was established that the subsystem elements and a mechanism to ensure competitiveness is the object of evaluation and management decisions to use competitive advantages. The algorithm for making strategic decisions. Systematized and presented signs of competitive strengths and weaknesses of the company. An algorithm for evaluating competitiveness. Methods to evaluate competitive advantage were defined. Conclusion. The effectiveness of the management process is determined by the assessment accurateness of the impact object basic state and identifying factors that influence its development. The lack of in usual theory that explains competitiveness and organizes factors that determine its level hampers the development directions of improvement of organizational and economic management mechanism.

Background. Organization of marketing services of ecommerce enterprises is an important aspect of doing business online that can objectively determine the needs of consumers and identify the level of needs satisfaction, arrange the sale of products or services. Analysis of recent research and publications showed that despite the existence of some scientific studies important scientific and practical problem on the formation of automated marketing activity management subsystems for retail ecommerce remains unresolved. The aim of the article is to study the formation of automated marketing activity management subsystems for retail ecommerce. Results. Based on the optimization of management decisions the authors offered to apply automated marketing management systems in the retail e-commerce. Expert score assessment of appeal of automated control systems implementation, namely, marketing planning, marketing organization, marketing motivation, marketing control and information provision of marketing, was carried out. Conclusion. Given the complexity of retail e-commerce marketing management, it is proved that the organization of marketing services to retail e-commerce enterprises by introducing automated systems of management solutions optimization is based on network information technology, that create corporate information systems. Database server is their central element.

Background. Efficiency of the insurance mechanism depends on the ability of the insurance company to fulfill obligations under the contract that is why assessing and forecasting the financial condition of an insurer (taking into account different variants of financial risk influence) is provided by effective system of financial risk-management. Therefore, the system of financial risk-management of the insurance company is a key element of insurance management and a subsystem of insurance management that makes the research relevant. The aim of the article (research) is to elaborate model of financial risk-management system of the insurance company by implementing existing achievements and developments of financial risk-management of an insurer. Materials and methods. In the course of research comparison, analysis, induction and deduction methods were used. Results. Organizational (legislative requirements for the management, strategy and implementation of this process) and processing (sequence of steps) approaches to the system of financial risk-management of insurance organizations were considered in the article. The administrative model of a financial risk management system of the insurer was offered. It combines the described approaches regarding the organization of the system, and describes the administration of the internal aspect. Conclusion. The practical value of the proposed model is that it describes the aspect of implementation of legislative requirements and theoretical approaches to the organization of the risk-management system of the insurer within the framework of its main activities.

Background. Relation between equity and debt capital has the influence on the financial stability and profitability of the company. Lack of resources of financing current assets can lead to the outage and reduction in activity. Therefore, the investigation of resources of financing current assets at trade enterprise is the urgent problem nowadays. The aim of the article is to determine the current state of the resources of financing current assets at trade enterprise. Materials and methods. The article used a combination of methods and approaches that allow to implement system-conceptual integrity of the study: statistical, analysis and synthesis, comparison and generalization, induction and deduction. Results. At the beginning of the investigated period the companies used a little bit of constant capital but at the end of the period Ukrainian trade enterprises use only short-term borrowing costs for financing current assets. The main role of financing current assets at enterprises of trade in Ukraine is accounts payable and short-term bank loans. Accounts payable has the stable growth; its specific weight increased in the investigated period. The short-term bank loans also have the positive dynamic in its volume but the specific weight declined in the end of 2015. Accounts payable is one of the cheapest resources as the cost of it is included in the goods value. Conclusion. Nowadays trading companies use short-term loans for financing their current assets and the constant capital has the negative value that means that companies use an aggressive approach. Low financial results do not allow to use own capital. The main role in financing belongs to accounts payable and short-term bank loans. We offer to determine all available resources that are available for the company with taking into consideration their financial state.

Background. Significant role in the implementation of a process associated with the adoption of management decisions on enterprises plays its information support. So, how to properly and efficiently organize information will ensure the implementation of process workforce capacity diagnostics in trade enterprises depend on results of the implementation of its strategy of personnel management and ongoing capacity to monitor and conduct regular analysis of the efficiency of its workforce. The latter directly affects the validity and balance on management decision-making on formation/correction of personnel policy according to the objectives of the trade enterprises both in the short and long term. Therefore, the development of scientific approaches to right organization information support of workforce capacity diagnostics is an important task within the search for ways of improving results of the economic activity of any trade enterprise. The aim of the article is a clear definition of all elements of the organization information support of workforce capacity diagnostics process in trade enterprise and structuring information base for effective implementation of the process in practice. Materials and methods. As information base of this research serve data from the results of analytical processing of scientific works of domestic and foreign scientists who have studied the issues related to information support system of enterprise management and specific knowledge of the author on the practical application of scientific approaches to information database and use different modes of data processing. Interpretation methods, methods of system analysis and synthesis, comparison, economic and mathematical modeling were used. Results. Information support organization of workforce capacity diagnostics of the trade enterprise as organizational activities aimed at sustainable combination in time and space includes three elements: specific work (the specifics of which is associated with information processes); information, which is necessary for implementing steps of workforce capacity diagnostics; means of labor with information resources in the workforce capacity diagnostics of trade enterprises. Conclusion. The research found that nowadays there is no scientific consensus about the nature of concept "information support organization ". The authors proposed on practice not to equate the concept of "information support" and the " information support organization " requiring scientific use of the definition of " information support organization of diagnostics of trade enterprise workforce capacity" with the release of this specific organizational activities of the three components. Developed during the research structure of the information base for the implementation of workforce capacity diagnostics identified the need for specific technical knowledge and skills to implement various modes of information and means of labor, the authors proposed algorithm parameter, which can be used for the diagnostics of workforce potential in terms of implementation of the strategic perspective automatically mode data on trade enterprises, have practical significance, since their implementation in practice contribute to information support improvement and its organization as a subsystem in workforce management and in management system of trade enterprise as a whole.

Background. Responsibility of local authorities for the results of their financial activities increases due to administrative-territorial reform and ensuring independence of local budgets. This leads to improvement of the mechanism of analysis of financial stability of local budgets to assess the effectiveness of fiscal policy at the local level. The solution to this problem is possible by using a complex system of financial stability analysis, which provides information on the effectiveness of local government, the level of financial independence from government and sufficient funds for their duties and obligations. The aim of the study is a comprehensive assessment of financial stability of local budgets of Vinnitsa region. Materials and methods. The basis of the study were methods of generalisation, comparison, analysis and synthesis – to determine the general and specific features in the components of the financial stability of local budgets, ratio analysis - to carry out a comprehensive analysis of the financial sustainability of local budgets. Information base was formed from scientific research of domestic and foreign scholars and experts, statistical data and Internet sources. Results. Describing thresholds of integral index of financial stability of local budgets we should note that a number of scientists suggest that normal financial conditions of a budget are those in which the integral factor of financial stability of a budget is within 0.7-0.8. The most desirable coefficient is the one as close to 1 as possible. However, given the peculiarities of the policy of decentralization of financial resources, economic realities and political system of Ukraine, nowadays it is very difficult to achieve absolute financial stability of local budgets. Conclusion. Increasing the integral index of financial stability of the budget is the result of increasing the revenue, but growth of dependence on financial aid from the state budget remains very high. The main problem of stability of Vinnitsa region is the high financial dependence of local governments on the financial resources of national importance.

Background. The formation and implementation of competition policy of Ukraine necessitates study of the current state of the competition in commodity markets. Research of domestic beer market in terms of concentration and monopolization makes it possible to evaluate the market and offer further regulation of general economic conditions in the market. The aim of the article is to study competition of domestic beer market. Materials and methods. During the research conducted on the basis of a thorough analysis of the scientific works of foreign and domestic economists to study the domestic beer market, we used the information of the State Statistics Service of Ukraine, the annual reports of enterprises in the field of brewing and applied a set of advanced methods of scientific knowledge, systematic approach and synthesis. Results. During the research was established that the current beer market is shaped by structural deformations of the national economy as a result of which there was a significant reduction in consumption, production volume and reduced foreign trade of beer. The authors calculated and analyzed entities share in the domestic beer market, market concentration ratios, Herfindahl-Hirschman Index, the dispersion of market shares, the value of market shares entropy. Result of beer market research showed that the market is oligopolistic, highly saturated with uneven distribution of entities shares. Conclusion. A research of commodity markets in the global competition is very important. The domestic beer market is one of the developed industrial markets with high export potential. The article features an analysis of the development and the competition in the domestic beer market. The study revealed the problems that are associated, with a decrease in purchasing power; macroeconomic indicators; loss of markets as a result of military conflict. Thus, the domestic beer market requires a comprehensive study to improve the structure of the market and the provision of state aid to business.